You know when we THINK something’s a certainty?

Y

But then isn’t

Like Argentina beating Saudi Arabia at the football World Cup

But then losing 2-1

Or the All Blacks beating Ireland in NZ because “duh…they always beat Ireland at home”,

But then losing 22-32

Well, I think we’re heading for a major financial surprise

hashtag#activemanagement outperforming hashtag#passiveinvesting

Really, why?

Well, the 5 largest hashtag#Passive Funds have $1.6trn in AUM

And hashtag#apple is the largest holding in all of them

The $200bn hashtag#QQQ has an 11% weighting,
The $1.1trn S&P500 hashtag#etfs have 7%
The $315bn Total Stock market hashtag#etf has 6%

And now the share is down 6%, (a $180bn hit), in 3 days after China bans the use of Apple products by Central Government employees, local government workers, and state-owned companies

Yes, but a 6% fall on an 11% position is only a -0.66% hit to performance

Hey, that’s the ANNUAL fee differential between many Passives & Actively managed funds that don’t hold Apple!

eliminated in 3 days!

And others like Skyworks & Qualcomm also fell…

Anyway, I worry this is just the start

What do you mean?

Why will China stop with only those employees, Americans banned Huawei equipment for all citizens..?

Now China is 19% of Apple’s revenue – a cool $74bn so you wouldn’t want that disappearing at 30% operating margins, it would leave a massive hole in estimates

And why is all this happening on the eve of their iPhone 15 launch?

Let’s take a look at MY downside scenario

The demand estimates & production plans for the iPhone15s were made long before this ban

And the phones have been assembled

But if sales in China are lower, then that means excess supply for the rest of the world

At a time when:

– Covid savings have run out,
– The consumer is stretched – Credit card delinquencies are rising,
– iPhone-supporting telcos are paying more interest on their huge debt loads, and
– A chunk of iPhone upgraders have spent surplus cash on Summer travel & Taylor Swift concert tickets

Plus there could be a bunch of used Chinese iPhones about to hit the refurbished market

Who knows, but maybe Apple will have to discount these iPhones to shift them

Well, the rumour is some iPhones will be priced $100 higher – I guess someone has to pay for the titanium, not stainless steel shells and fancier camera.

Good luck with that!

Maybe there’s an iFlop on the way …

But “it’s a quality company” with a 170% return on equity (ROE)

It sure is

But buybacks have reduced their equity

And when you pay 46x book value (equity), YOUR return on equity is 170% / 46 = 3.7%

Anyway, Estee Lauder is perceived as being a “quality company” with a 41% ROE last year

and it hasn’t stopped the share falling 38% this year…

OK, so what’s your upside scenario?

Do you mean from a $2.8trn market cap base and 30x earnings…?

Next..

All I’m saying is that financial markets are always full of nasty surprises

Even for the Passives